Several years ago, I was surrounded by the many rich – yet niche – subcultures of Portland, OR. A full-blown SoCal native, I was unable to speak the city's idiosyncratic language of Nike shoes, brunch boulevards, and underground bands. Around the same time, I worked as a designer creating high-end graphics on a shoestring budget. When tasked to create premium without the price tag, resourcefulness and scrappiness were necessary – words I understood well.

Drawing upon images of opulence I had seen portrayed in countless advertisements, these illustrations are sharply undercut by their typographic counterparts. Are they self-portraits or merely actors breaking the fourth wall? Yes.
Abstract 3D rendering with glass, gold, and metal elements on a teal background with text that reads "Not Bougie"
Abstract 3D rendering with glass, gold, and metal elements on a grey background with text that reads "Not Fancy"
Abstract 3D rendering with glass, gold, and metal elements on a pink background with text that reads "Not Gucci"

Additional Work

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